Bought That Perfect WordPress Theme? Here's How to Actually Make It Look Like the Demo

Learn why your new WordPress theme doesn't look like the demo and how to fix it by importing demo content using your activation code and following the documentation.

WordPress
Themes
Web Development
Setup
Demo Content
Elementor

[!summary] tldr – The Key is Demo Content & Where to Find the Code Purchased WordPress themes don’t look like the demo out-of-the-box. You need to import demo content, which often requires an activation code found with your purchase.

The theme documentation provides the specific steps for your theme to quickly replicate the demo design and save you time compared to building manually.

Bought That Perfect WordPress Theme? Here’s How to Actually Make It Look Like the Demo

You’ve found the perfect WordPress theme, installed it, maybe added Elementor, and… it doesn’t look like the demo at all. Don’t panic – this is a common first step! The beautiful design you saw in the preview usually comes from its Demo Content.

What is Demo Content?

Think of the demo content as the pre-assembled IKEA pieces and the detailed blueprint for your premium theme. It’s a package provided by the theme author containing sample content and layouts that replicate the theme’s live demo site. For Elementor themes, this content is typically built using Elementor. The demo should includes:

  • Sample pages (homepage, about, contact, services, custom layout etc)
  • Placeholder text and images that show you where your content goes
  • Initial theme settings, menus, and widgets configured to match the demo

Importing it provides a ready-made structure then replacing it with your own text and images using Elementor. It’s the fastest way to get the demo look.

The Crucial Activation Code / License Key:

You got the blueprint and demo content, but often it requires activating your theme with a license key or purchase code. This helps authors to verify your legitimate purchase, and it typically unlocked:

  1. The product (in form of .zip files)
  2. Theme Updates (to ensure you get the latest features, bug fixes, and security patches)
  3. Customer Support (theme author’s help desk if you get stuck)

While it’s easily missed, you can usually find your code in a couple of key places:

  1. Your account dashboard on the platform where you bought the theme (e.g., Envato/ThemeForest under “Downloads” or “Licenses”).

  2. Check the email that you used to purchase the theme (the one tied to the theme marketplace’s account)

It’s a great practice to save this code into your own documentation or password manager once you find it.

Theme Documentation: Your Non-Negotiable Guide

Every premium theme comes with documentation (usually in form of PDF, online link, or at the very least a readme.txt) – read it!

Trying to set up a theme without reading its documentation is like trying to assemble IKEA furniture without the instructions – frustrating, time-consuming, and likely resulting in a wobbly mess.

The documentation contains step-by-step instructions specific to your theme, including:

  • How to install the theme and required plugins correctly.
  • Exactly where to enter your activation code.
  • Precisely how to run the demo content import process.
  • Post-import setup steps (like setting your homepage or setting up menus).

Putting it Together: Your Setup Checklist

Here’s a streamlined flow to get your theme looking like the demo:

  1. Get Your Code: Find your license key/purchase code from your email or marketplace account.

  2. Review Docs: Skim the theme documentation, focusing on installation, plugins, activation, and demo import.

  3. Install & Activate: Upload the theme zip to WordPress and activate it (via Dashboard > Themes > Add New and activate it)

  4. Install Plugins: Install and activate all required plugins as per the documentation.

  5. Activate Theme: Enter your purchase code in the theme’s activation area in the WordPress dashboard.

  6. Import Demo Content: Use the theme’s demo importer tool (found via theme options or a dedicated menu item) and follow the steps.

  7. Basic Setup: Configure your homepage, menus, and other essential settings as guided by the documentation.

  8. Customize with Elementor: Edit the imported pages using Elementor, replacing demo content with yours.

  9. Reach out for Support: If all else failed after checking the documentation, do reach out to the theme’s support taem. They’re the experts of their theme, and usually more than happy to help you get started.

Finally, Let’s Paint

Using the demo content saves you immense time and effort compared to building the entire design manually. It gives you a professional starting point, like receiving a nice framed canvas instead of building from raw woods. You can then focus on personalizing the content and making it uniquely yours.

Setting up a purchased theme might feel intimidating the first time, but by understanding the role of demo content, locating your activation code, and most importantly, reading the theme’s documentation, you can efficiently transform your blank canvas into the stunning website you envisioned!

Happy building!